Nick LeesNov 14, 20181 minNew update lets Google robots write (sucky) ads and show them to your prospectsYesterday a potential client called me, concerned. They were reviewing their Google ads and discovered a few ads that were unfamiliar. They couldn't remembe...
Nick LeesAug 27, 20181 minGoogle's Ultra-Expanded Search Ads Have Been a Let-down. My rule of thumb is to squeeze as much text possible in search ads. It makes the ads stand out. It takes up more real estate in the search results. It's alwa...
Nick LeesAug 2, 20182 minIn September, expect a lot of 'junk' clinks from Google Display adsDon't you hate when you accidentally click an ad on your phone? Ad pops up on-screen. You try to X out, but you inadvertently tap it and a new window snatche...
Nick LeesJul 31, 20181 minQuick Tip: Why You Have Low ClickThrus on Mobile Device & How to Fix ItOn a mobile device, Google ads are less likely to be seen because there's simply less space on-screen for ads to show compared to a desktop.: If an ad doesn'...
Nick LeesJun 27, 20181 minMove to HTTPS, or Now You'll Lose BusinessAs of 3 days ago, Google now marks all non-HTTPS sites with a big, fat "not secure" warning. HTTPS refers to an encryption that keeps user data secure on a w...
Nick LeesMay 10, 20181 minIncome Targeting, Changed LocationLast year I wrote a blog piece about how to target people with search ads based on their income level. If you're selling a high-end product, for example, you...
Nick LeesFeb 19, 20182 minThe Split Is It: How to Leverage Digital to Improve Your Print Campaigns(Originally published at Western States Envelope & Label. Authored by Nick Lees and Spencer Ho) Several recent studies have shown that pound for pound print ...
Nick LeesJan 31, 20181 minThe Power of Negative Thinking and Adwords MessagingPeople buy on emotions. That's Advertising 101. Humans are built to avoid pain and move toward pleasure. Every decision we make is based on emotions of pain ...
Nick LeesJan 24, 20182 minGoogle Spending TWICE Your Budget? New Budgeting Option Prevents OverspendWhat's your advertising budget? That's the first thing businesses must decide when running Google Adwords. But the way Google spends your money isn't that st...
Nick LeesJan 17, 20181 minHow I'm Advertising on Facebook in 2018 After Their Newsfeed Algorithm UpdateHave you noticed that your Facebook newsfeed consists mainly of videos and articles from groups and pages? Their algorithm shows 'relevant content' tailored ...
Nick LeesAug 31, 20173 minMajor Paradigm Shift: STOP trying to "Generate Desire" for your Product/ServiceContrary to popular belief, Facebook ads do NOT create desire. Neither does persuasive messaging. What they can do, however, is take existing fears and desir...
Nick LeesAug 23, 20174 min8 Hacks To Get More From Your Facebook Video Ads(This post was originally published on August 15 at SerioFilms.com, a premier film marketing agency for non-profits) The number of video views on Facebook is...
Nick LeesAug 3, 20171 minQuick Tip: Use Conversational Wording in Google AdsWith the rise of voice search (Siri, Google Now, Cortana), the language people use on Google is evolving. Searchers are replacing keywords with questions, an...
Nick LeesJun 18, 20172 minUse This Little-Known Setting To Reach High-Income Individuals in Google Search AdsA business sells high-ticket services. Their price range is out of reach for most consumers, yet they're running ads on Google to anyone and everyone searchi...
Nick LeesMay 27, 20172 minHow To Get Warm Prospects Texting YOU First, Straight from GoogleUnless you've been living in a cave for the last 10 years, you know that text messages are the preferred means of communication for millennials. But millenni...
Nick LeesMay 20, 20172 minBing Ads for New Patients Cost 64% Less Than GooglePeople have one of two responses when I tell them I advertise on Bing. Why? No one uses Bing! Interesting...tell me more. People DO use Bing, although not a...
Nick LeesMay 13, 20172 minCase Study: More Patients From This Discovery in New vs Returning Visitors ReportToday I performed a quick audit for a new dermatologist client. Right away I found several low-hanging fruits to implement that could increase their new appo...
Nick LeesMay 7, 20173 minGeographic Targeting Hacks for Acquiring New Patients in Google Adwords2017 has already seen more practices advertising on Google Adwords. The PayPerClick (PPC) platform is an effective channel for acquiring new patients. But wi...
Nick LeesApr 29, 20173 minAttract Local Clients With Google's New Local Ad FormatIf you want more local patients / clients, you should check this out. Last month Google released a new ad format in the Google Display Network for businesses...
Nick LeesApr 25, 20171 minThe most effective tactic RIGHT NOW for acquiring new clients/patients from Facebook?Answer: Facebook Messenger. I get patients / leads to message my clients, then I use a 'bot' to create an automated, personalized conversation WITHIN messeng...
