Yesterday a potential client called me, concerned. They were reviewing their Google ads and discovered a few ads that were unfamiliar. ...

My rule of thumb is to squeeze as much text possible in search ads. It makes the ads stand out. It takes up more real estate in the...

Don't you hate when you accidentally click an ad on your phone? Ad pops up on-screen. You try to X out, but you inadvertently tap it and...

On a mobile device, Google ads are less likely to be seen because there's simply less space on-screen for ads to show compared to a...

As of 3 days ago, Google now marks all non-HTTPS sites with a big, fat "not secure" warning. HTTPS refers to an encryption that keeps...

Last year I wrote a blog piece about how to target people with search ads based on their income level. If you're selling a high-end...

(Originally published at Western States Envelope & Label. Authored by Nick Lees and Spencer Ho) Several recent studies have shown that...

People buy on emotions. That's Advertising 101. Humans are built to avoid pain and move toward pleasure. Every decision we make is based...

What's your advertising budget? That's the first thing businesses must decide when running Google Adwords. But the way Google spends your...

Have you noticed that your Facebook newsfeed consists mainly of videos and articles from groups and pages? Their algorithm shows...

Contrary to popular belief, Facebook ads do NOT create desire. Neither does persuasive messaging. What they can do, however, is take...

(This post was originally published on August 15 at SerioFilms.com, a premier film marketing agency for non-profits) The number of video...

With the rise of voice search (Siri, Google Now, Cortana), the language people use on Google is evolving. Searchers are replacing...

A business sells high-ticket services. Their price range is out of reach for most consumers, yet they're running ads on Google to anyone...

Unless you've been living in a cave for the last 10 years, you know that text messages are the preferred means of communication for...

People have one of two responses when I tell them I advertise on Bing. Why? No one uses Bing! Interesting...tell me more. People DO use...

Today I performed a quick audit for a new dermatologist client. Right away I found several low-hanging fruits to implement that could...

2017 has already seen more practices advertising on Google Adwords. The PayPerClick (PPC) platform is an effective channel for acquiring...

If you want more local patients / clients, you should check this out. Last month Google released a new ad format in the Google Display...

Answer: Facebook Messenger. I get patients / leads to message my clients, then I use a 'bot' to create an automated, personalized...