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New update lets Google robots write (sucky) ads and show them to your prospects
Yesterday a potential client called me, concerned. They were reviewing their Google ads and discovered a few ads that were unfamiliar. ...
Nick Lees
Nov 14, 20181 min read
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Google's Ultra-Expanded Search Ads Have Been a Let-down.
My rule of thumb is to squeeze as much text possible in search ads. It makes the ads stand out. It takes up more real estate in the...
Nick Lees
Aug 27, 20181 min read
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In September, expect a lot of 'junk' clinks from Google Display ads
Don't you hate when you accidentally click an ad on your phone? Ad pops up on-screen. You try to X out, but you inadvertently tap it and...
Nick Lees
Aug 2, 20182 min read
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Quick Tip: Why You Have Low ClickThrus on Mobile Device & How to Fix It
On a mobile device, Google ads are less likely to be seen because there's simply less space on-screen for ads to show compared to a...
Nick Lees
Jul 31, 20181 min read
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Move to HTTPS, or Now You'll Lose Business
As of 3 days ago, Google now marks all non-HTTPS sites with a big, fat "not secure" warning. HTTPS refers to an encryption that keeps...
Nick Lees
Jun 27, 20181 min read
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Income Targeting, Changed Location
Last year I wrote a blog piece about how to target people with search ads based on their income level. If you're selling a high-end...
Nick Lees
May 10, 20181 min read
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The Split Is It: How to Leverage Digital to Improve Your Print Campaigns
(Originally published at Western States Envelope & Label. Authored by Nick Lees and Spencer Ho) Several recent studies have shown that...
Nick Lees
Feb 19, 20182 min read
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The Power of Negative Thinking and Adwords Messaging
People buy on emotions. That's Advertising 101. Humans are built to avoid pain and move toward pleasure. Every decision we make is based...
Nick Lees
Jan 31, 20181 min read
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Google Spending TWICE Your Budget? New Budgeting Option Prevents Overspend
What's your advertising budget? That's the first thing businesses must decide when running Google Adwords. But the way Google spends your...
Nick Lees
Jan 24, 20182 min read
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How I'm Advertising on Facebook in 2018 After Their Newsfeed Algorithm Update
Have you noticed that your Facebook newsfeed consists mainly of videos and articles from groups and pages? Their algorithm shows...
Nick Lees
Jan 17, 20181 min read
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Major Paradigm Shift: STOP trying to "Generate Desire" for your Product/Service
Contrary to popular belief, Facebook ads do NOT create desire. Neither does persuasive messaging. What they can do, however, is take...
Nick Lees
Aug 31, 20173 min read
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8 Hacks To Get More From Your Facebook Video Ads
(This post was originally published on August 15 at SerioFilms.com, a premier film marketing agency for non-profits) The number of video...
Nick Lees
Aug 23, 20174 min read
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Quick Tip: Use Conversational Wording in Google Ads
With the rise of voice search (Siri, Google Now, Cortana), the language people use on Google is evolving. Searchers are replacing...
Nick Lees
Aug 3, 20171 min read
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Use This Little-Known Setting To Reach High-Income Individuals in Google Search Ads
A business sells high-ticket services. Their price range is out of reach for most consumers, yet they're running ads on Google to anyone...
Nick Lees
Jun 18, 20172 min read
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How To Get Warm Prospects Texting YOU First, Straight from Google
Unless you've been living in a cave for the last 10 years, you know that text messages are the preferred means of communication for...
Nick Lees
May 27, 20172 min read
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Bing Ads for New Patients Cost 64% Less Than Google
People have one of two responses when I tell them I advertise on Bing. Why? No one uses Bing! Interesting...tell me more. People DO use...
Nick Lees
May 20, 20172 min read
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Case Study: More Patients From This Discovery in New vs Returning Visitors Report
Today I performed a quick audit for a new dermatologist client. Right away I found several low-hanging fruits to implement that could...
Nick Lees
May 13, 20172 min read
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Geographic Targeting Hacks for Acquiring New Patients in Google Adwords
2017 has already seen more practices advertising on Google Adwords. The PayPerClick (PPC) platform is an effective channel for acquiring...
Nick Lees
May 7, 20173 min read
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Attract Local Clients With Google's New Local Ad Format
If you want more local patients / clients, you should check this out. Last month Google released a new ad format in the Google Display...
Nick Lees
Apr 29, 20173 min read
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The most effective tactic RIGHT NOW for acquiring new clients/patients from Facebook?
Answer: Facebook Messenger. I get patients / leads to message my clients, then I use a 'bot' to create an automated, personalized...
Nick Lees
Apr 25, 20171 min read
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