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Quick Tip: Why You Have Low ClickThrus on Mobile Device & How to Fix It

  • Writer: Nick Lees
    Nick Lees
  • Jul 31, 2018
  • 1 min read

On a mobile device, Google ads are less likely to be seen because there's simply less space on-screen for ads to show compared to a desktop.:




If an ad doesn't rank in the top 2 spots, they probably won't be seen at all. If you notice lower Click-thru-rates from mobile devices, you're probably ranking below position 2.


To overcome this, create a separate, mobile-only version of the campaign and choose the following as a bidding strategy: "Target search page location -> Top of the first results page."




This empowers Google to update your keyword bids so you outbid your competition and rank at the top of the page.

 
 
 

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