Get 3x More Customers Using Pics of Your Store
When I start Facebook Ads or Google Display (banner) ads for brick-and-mortar clients, I have them send me several pictures of their storefront.
Doing this can increase click-thrus on ads by 300%. The reason is that these images really catch a local customer's attention.
The Psychology Behind It
When you run ads to people within a certain-mile radius of your office, they'll recognize the outside of your office and think, "Hey, I just drove by that place!"
They're much more likely to click on that ad than if you had used a picture they don't recognize right away, or worse still: a stock photo.
Since you want nearby clients to walk into your office/store, you need to make a strong connection between your online ads and your physical store.
Lowered Costs Per Click
Better yet, by increasing your click-thru rates, not only will you get more foot traffic into your office. You'll also improve your ad's relevancy, which can decrease your cost-per-click and make your campaigns more profitable.