Nick Lees
Pro Hack: Page-Only Focus For More Prospects, Phone Call & Sales Inquiries
"Our site converts leads at about 2% and we want to improve that." Many marketers and businesses who hire me for consulting are focused...
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Nick Lees
Apr 13, 20172 min
This Google Campaign Gets Prospects Calling YOU & Bypasses Your Website
In October 2016, for the first time in history, more people accessed the internet through a mobile device (phone or tablet) than on a...
Nick Lees
Apr 5, 20175 min
Lead Magnet: Use This Method to Draw In 10x More Prospects
The ability to generate new prospects on a weekly or monthly basis is critical for business success. I recently wrote a piece about how...
Nick Lees
Mar 29, 20172 min
'Customer Acquisition Cost' Matters More Than 'Conversion Rates'
This week I was putting together a report for a client whose advertising I manage. They sell a $20,000 service and were interested in...
Nick Lees
Mar 20, 201722 min
Summer Camp Marketing: Advanced Strategies for Facebook Advertising & Google Adwords
It’s 2017, and most summer camps understand the basics of online marketing. You need to have active social properties, and you need a...
Nick Lees
Mar 6, 20174 min
Lead Generation: How Most Businesses Get It Wrong
Most businesses I consult with are wasting vast amounts of their marketing budget with this one mistake. It's a marketing error that Dan...
Nick Lees
Feb 15, 20173 min
How To Use Facebook Ads Home Data To Get Local Clients
Did you know that you can run ads on Facebook targeting people who are likely to move? Or to people who live in homes worth a certain...
Nick Lees
Feb 6, 20172 min
8 Ways To Use Life Events to Attract Local Clients (With Facebook Ads)
Facebook collects a vast amount of demographic and behavioral data from its users. Ever since Facebook partnered with Acxiom and other...
Nick Lees
Jan 22, 20172 min
Get More Referral Business By Using This Facebook Campaign Objective
Last week I got a Facebook message from my friend and colleague Dov Shore. He needed a carpet cleaner and asked me if I knew anyone. We...
Nick Lees
Jan 12, 20171 min
Tap Into The 1000% Growth In "Near Me" Searches
Most local businesses understand the importance of having a visible presence on Google. That way when a nearby customer searches for...
Nick Lees
Jan 4, 20171 min
Get 3x More Customers Using Pics of Your Store
When I start Facebook Ads or Google Display (banner) ads for brick-and-mortar clients, I have them send me several pictures of their...
Nick Lees
Dec 19, 20162 min
Case Study: Google Analytics & Office Hours
Knowing how to properly mine data in Google Analytics helps with allocating marketing budgets and making website improvements. But it can...
Nick Lees
Dec 12, 20162 min
Increasing Conversions by 10% Tweaking Calls To Action
Much of my work on Facebook ads involves split-testing. I split-test campaign objectives, ad copy, designs, audience targeting and more...
Nick Lees
Aug 5, 20162 min
The Ways Reviews Impact Rankings
Most doctors understand the value that online reviews play in building a positive reputation and new patient trust. But did you know that...
Nick Lees
Feb 11, 20168 min
How To Get New Patients From Google
When a potential patient is looking for a doctor, they search on Google. The physical phone book is rapidly dying, replaced by the likes...
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